Localization Practices allow for Simultaneous Release of Pokemon Game
Gamers or localization specialists may have noticed the naming of the new Pokemon games - Pokemon X&Y. This break from their traditional naming policy seems to be an indication of a new...
View ArticleBrand Marketers are failing to apply Localization Strategies
If you read our blog regularly, you should by now know that localization is key to set up a successful global business. A new report, however, suggests that even though brands are aware of this, they...
View ArticleWebsite Translation must be part of UX and Design
With the financial crisis in full swing, companies are paying more attention to websites. From user-friendliness to typography, businesses are re-designing in order to lure in new customers. There is...
View ArticleHow to Create a Global App - Tips on Design, Localization and Development
Looking to create or build an app? If you want it to sell internationally you will need to localize your app. Design, development, language, translation and UX are all key elements to consider when you...
View ArticleOnline Expansion Plans? Do Your Market Research!
Do you retail or export internationally? If you wish to take your company to new markets, you should take a moment to find out whether these markets will not only boost your sales but create a...
View ArticleInternational Translation Services in High Demand
Even though many sectors are currently sailing in stormy weather, the seas of the localization sector seem to be as smooth as a mill pond. The increasing demand for localization and...
View ArticleVideo Game Localization Services keep Translation Companies on their Toes
What is the state of the games localization market? What are the pressures being put upon localization agencies and especially translation companies who feed into the localization and gaming industry?...
View ArticleTranslating Packaging Across International Markets
Do you sell your product with packaging abroad? Do you do anything different to localize your packaging in terms of the language, design or translation? Or have you adopted an internationalization...
View ArticleTranslation, Internationalization and Localization: Google's Tips for Taking...
Thinking of taking your website global? This May, Manish Bhargava, Product Manager at Google, spoke at the Google I/O about developing your website presence for an international audience. In the video...
View ArticleeBay Pushes Global Ecommerce through International Shipping Program
eBay is hoping to push global trade and ecommerce through the expansion of their Global Shipping Program. Helping sellers ovecome logistical concerns in terms of sending out their goods, the online...
View ArticleChinese E-Commerce Firms Target Global Sales through Localization
You often read about website and e-commerce localization targetting emerging markets outside of the US and Europe. As their own market is reaching saturation point, Chinese companies are now expanding...
View ArticleReport: Increase Your Global App Downloads through Internationalization and...
Are you an app developer, marketing manager or business owner with an app to sell? Selling your app solely to your domestic market limits revenue generation. If you truly want to increase downloads,...
View ArticleTranslation and Localization: A Guide within the Context of Globalization and...
Do you know what G.I.L.T stands for? Globalization, Internationalization, Localization and Translation. Within business the strategy and services that are associated with taking brands and businesses...
View ArticleForget Localization. It's about Culturalization
Did you think you were doing your utmost to ensure successful global expansion for your company? Think again! Next to localization, experts believe "culturalization" is needed to ensure your company...
View ArticleLocalisation: Never ignore Language, Culture and Slang
For readers who are unsure of what localisation is, how it works and what it does; this blog is for you. For those who understand it, then you're probably already chuckling at the image above.
View ArticleHow Mango used Localisation and Internationalisation to Conquer High Street...
Mango, the once small Barcelona fashion store, has gone global. In this article, Spanish translator and localisation expert, Tania Gonzalez Veiga, looks at how Mango used localisation and...
View ArticleMarket Research: How Cultural Differences Impact Survey Responses and Results
You might think that conducting an online survey in multiple countries is easy as pie, but there is more to this than meets the eye! The outcome might be influenced by the responses given by the...
View ArticleTranslation Management System Aids Internationalization for Software Developers
Internationalization can take up a lot of time for software developers. Fortunately, there is now a new translation management system that simplifies the matter, helping developers get their software...
View ArticleCoca-Cola Localization Decision Leaves Gay Couple out of Irish Ad Sparking...
The omission of a same sex marriage scene in the Irish version of the latest Coca-Cola advertisement has caused quite a lot of criticism for the brand. However, Coca-Cola claims the decision was made...
View Article5 Great Localization Tips for Startups
Startups often reach for the stars when it comes to global expansion. Irish company Soundwave is no exception and has found a successful way to launch their product into foreign markets – according to...
View Article
